I don't work with everyone. I work with teams that have a real
problem to solve and want a partner who thinks about
the product, not just the aesthetics.
01 - Profile
You've been moving fast and shipping features. The product works but the UI grew without a system behind it. Every screen looks slightly different, decisions are made inconsistently, and the dev team solves the same problems over and over.
"We know we need a design system, but we don't have time to build one from scratch."
Design System
Early / growth stage
B2B SaaS
Speed to scale
02 - Profile
Your product has been around for a while and it shows. Features were added on top of features, UX decisions were made under deadline pressure, and now users say it's hard to use. The tech is solid the interface is the bottleneck.
"Our power users love it. Everyone else gives up after the first week."
UX Audit
Legacy product
Redesign
User research
03 - Profile
You have developers, maybe a product manager, but no dedicated designer. Design decisions get made by whoever is available not whoever has the expertise. You need someone who can own the design process end-to-end, without hand-holding.
"We have devs who can build anything. We just need someone to tell us what to build first."
Autonomous embed
Brief to delivery
Bootstrapped
No internal design
04 - Profile
You have an internal tool, a POC, or a new product idea to validate but your core team is at capacity. You need someone who can take it from zero to something real, independently, without disrupting what's already running.
"We want to test this idea, but we can't afford to pull anyone off the main product."
POC / MVP
Side project
Design + build
Zero to one
We understand the real problem, not the declared one. Users, business goals, technical constraints.
I turn evidence into design proposals. Fast iteration before committing to a direction.
High-fidelity UI, testable prototype, refinement based on real feedback and user testing.
Documentation, design tokens, and if needed direct implementation in React / TypeScript.
Have a real product problem, not just "make it look nice"
Give designers space to ask questions before executing
Value iteration over a single perfect delivery
Are comfortable with async work and clear documentation
Want a long-term collaborator, not a pixel-pusher
Need someone to execute specs with no strategic input
Want a final design delivered in under a week, no questions
Aren't sure what the actual problem is yet
Don't involve design in product decisions at all
Think AI tools can replace the strategic thinking behind good design
Do you work with clients outside Italy?
Yes. I work fully remotely with Italian and EU clients. Working language can be Italian or English. I'm available for calls within EU timezone without any issue.
Can I hire you for design only, without the frontend?
Absolutely. The full-stack profile is an option, not a requirement. Many clients already have a dev team and just need design, a design system, or strategic product consulting.
Can you handle a POC from scratch, without a brief?
Yes, this is actually one of the scenarios I enjoy most. Bring the idea and the constraints, and I'll structure the brief, define the MVP scope, design it, and build it if needed. You'll have something testable without pulling anyone off your core team.
What if I'm not sure which profile fits my situation?
That's exactly what the discovery call is for. Bring the problem, not the solution. We'll figure out together whether I'm the right person to help and if I'm not, I'll tell you honestly.
Do you use AI in your design process?
Yes and I think every designer who doesn't is losing time. I use AI tools throughout my workflow, for research synthesis, generating copy variations, writing frontend code faster, and exploring visual directions quickly. What AI doesn't do is decide what the right problem is, understand what a specific user is actually struggling with, or make the trade-off calls that define a good product. Those require judgment built over years of real projects. I use AI to move faster not to think less.
30 minutes. No commitment. We'll figure out together if I can actually help.
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